By David Bach - IMD
Crafting an effective Nonmarket Strategy requires a deep understanding of the firm’s Nonmarket Environment.

The (IA)3 framework is a tool you can use to systematically analyze the Nonmarket Environment, to identify the key Issue(s), surface the key Actors with a stake in this issue and their Interests, define the Arena(s) in which the issue plays out, the Information that will move the issue in this arena, and the Assets you need to prevail.